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Going flat with Content Curation

To be a top-notch content curator you need to get many things right. The first and foremost challenge is finding high-quality relevant content to consume, share or cite. Usually this content should exactly fit in for your target audience / market. This is what most curators do today.

But there’s another way. An advance strategy to take your content curation and distribution game to another level. Go FLAT with Content.

A good content curator is only as good as it as their sources as it should find all valuable sources. But a great curator curates from sources you never knew existed.

Horizontal content curation is where you take related subjects (sometimes well outside of your niche or market) and relate them to your audience.

For instance, if you talk about marketing you could curate stories around story-telling. Or if you talk about branding maybe curate a story about how a celebrity is using their personal brand.

Going horizontal allows you to broaden your sources. With digital content curation the more sources you pull from the more valuable you become.

As with most curation you do, what you curate isn’t the important part. It’s your commentary, your insight, and how you relate it to your audience that matters.

Here’s how you need to think of going FLAT with your content marketing. Let's say your target market is into Digital Marketing. You can easily curate content from sites like mashable, socialmediatoday, socialmediaexaminer, theverge

But probably your target market audience is already aware of these sources. If that's the case how much value are you adding by being part of the noise.

To avoid this go horizontal with topics. Say just take marketing. Many a marketers are great storytellers. Could you curate stories and posts from people who talk about the art of telling stories?

Relate this post to how this is relevant for digital marketing with your own unique perspectives. Will this change anything for you? You bet. This changes the whole game immediately by setting you apart from crowd. Now that's going FLAT with content curation. We help you find these golden sources using our AI and powerful machine learning.

To be a top-notch content curator you need to get many things right. The first and foremost challenge is finding high-quality, relevant content to consume, share or cite. Usually, this content should exactly fit in for your target audience/market. This is what most curators do today.

But there’s another way. An advance strategy to take your content curation and distribution game to another level. Go FLAT with Content.

A good content curator is only as good as it as their sources as it should find all valuable sources. But a great curator curates from sources you never knew existed.

Horizontal content curation is where you take related subjects (sometimes well outside of your niche or market) and relate them to your audience.

For instance, if you talk about marketing you could curate stories around story-telling. Or if you talk about branding maybe curate a story about how a celebrity is using their personal brand.

Going horizontal allows you to broaden your sources. With digital content curation the more sources you pull from, the more valuable you become.

As with most curation you do, what you curate isn’t the important part. It’s your commentary, your insight, and how you relate it to your audience that matters.

Here’s how you need to think of going FLAT with your content marketing. Let's say your target market is into Digital Marketing. You can easily curate content from sites like Mashable, Socialmediatoday, Socialmediaexaminer, TheVerge.

But probably your target market audience is already aware of these sources. If that's the case how much value are you adding by being part of the noise?

To avoid this go horizontal with topics. Say just take marketing. Many a marketers are great storytellers. Could you curate stories and posts from people who talk about the art of telling stories?

Relate this post to how this is relevant for digital marketing with your unique perspectives. Will this change anything for you? You bet. This changes the whole game immediately by setting you apart from the crowd. Now that's going FLAT with content curation. We help you find these golden sources using our AI and powerful machine learning.