How Content Curation Is Helping Educational Institutes Stand Out In Crowded Market?
Today the education space has turned into a crowded category. Educational institutes are competing with each other to attract candidates. With the pressure building-up on administrators to get admission figures moving day by day, they are increasingly exploring ways other than traditional marketing activities. Among the various tools of modern marketing, institutes are finding content marketing to be very effective. In a 2015 survey, Higher Ed and Gallup Survey of admissions directors, more than 50 percent of the administrators accepted their concern about meeting their enrollment goals and feels that content marketing has helped them to capture the attention of students and win over new ones.
Businesses today use content marketing because it works. It’s a great way to announce a new offering to compete for attention with incumbents, and it is also effective for incumbents to defend or grow their territory in the marketplace. Incumbents in the education market ought to excel naturally at this approach. But how do they do it?
Almost every institute owns a website and dedicated content portals for prospective students and alumni. With social media platforms getting more popular among the younger crowd, they have also started focusing on them. But the important question is, are these websites helping institutes to grab the attention of prospective students and their guardians?
Just having a website and posting few promotional contents on the social media platforms won’t help you get the attention of your target audience. Content marketing, at the core, is all about communicating with your target audience demonstrating your expertise and building up your authority in the industry. In other words, it is about communicating thought leadership on the questions your target audience is asking.
Here are some of the uses of curation which you can implement on your website and for content marketing.
Having a news page on the website with all the relevant information for students, which could help them with their research work and to stay updated with the current market situation, will help drive more traffic to your website. More traffic means more visibility. More visibility means higher brand awareness. Higher brand awareness strengthens the brand. And a strong brand attracts more consumers. But yes, you need to keep your news page updated. Out-of-date press releases have limited appeal to grab attention. It is true that maintaining a news page regularly with new content is a cumbersome job. But there are many content curation tools, like AgrudTech, available at the market which can automate this whole process for you. It can curate relevant news from the internet, summarise it and then, publish it on your news page. This will save you a lot of time, money and labour.
A good curator like AgrudTech can be an ear to you on the internet. It can help you keep an eye on what is being talked about in the industry, about your brand and also about your competitor brands. You can also keep a track of any bad mouthing about your brand on the internet. With timely notifications, you can take necessary steps to reduce damage to your online reputation.
How much do you want to publish and share?
At the end of the week, you could publish a weekly roundup. A comprehensive list of the most important developments and news items from targeted geo-locations.
Social sharing is a little more complicated and really depends on the network. As a general rule of thumb, we recommend following the below which we’ve seen bring in the best results.
Share on Facebook 1-2 times a day.
- Google+ share 1-2 times a day (different content than Facebook)
- Twitter anywhere from 3-10 times a day
With using the AgrudTech Engine, finding the right content to share is easy. Simply fine tune the engine to source the best topics related to your market. This will provide you with a huge list of high-quality content that you can share on any social media platform and website.
Creating a huge list of high-quality content to share with your social media followers has never been quicker or easier. The key as with any content strategy is consistency. Consistent high-value content will ensure success.